“91% of plastic isn't recycled, and millions of tons of plastic ends up becoming trash and litter, eventually ending up in the ocean. Through the collection, we aim to minimise our waste and take a step towards a relatively sustainable fashion scape.” - Gaurav Gupta.
EcoKaari makes fabrics by upcycling single-use waste plastic bags and wrappers using charkha and Handloom by women artisans!
Made with precision, we have used fabrics created with wrappers of crisps and biscuits, plastic bottles and other daily consumables that have been excavated from oceans & landfills and employed to create a chunk of the collection.
Lakmé Absolute Grand Finale
@gauravguptaofficial x @lakmefashionwk x @fdciofficial